We bring
knowledge
perspectives
energy
We bring
knowledge
perspectives
energy
DESIGNING
THE FUTURE
OF APPAREL
MY WAY is an internationally recognized design studio based in Mantova, Italy. Since its foundation in 1985, it has specialized in fashion, sportswear, and corporate collections for numerous iconic brands. Its solid expertise in trend research combined with a deep understanding of material composition and performance allows MY WAY to create collections where design, functionality, and innovation come together seamlessly.
Lead by Gianfranco Azzini and supported by a skilled creative team, MY WAY guides brands through every stage of their project with professionalism, reliability, and a partnership they can truly rely on.
DESIGNING THE FUTURE
OF APPAREL
MY WAY is an internationally recognized design studio based in Mantova, Italy. Since its foundation in 1985, it has specialized in fashion, sportswear, and corporate collections for numerous iconic brands. Its solid expertise in trend research combined with a deep understanding of material composition and performance allows MY WAY to create collections where design, functionality, and innovation come together seamlessly.
Lead by Gianfranco Azzini and supported by a skilled creative team, MY WAY guides brands through every stage of their project with professionalism, reliability, and a partnership they can truly rely on.
AUTOMOTIVE GEAR
FASHION TECH COLLECTION
FASHION TECH
COLLECTION
SAIL PRO & SPORTSWEAR COLLECTION
RESEARCH IS OUR STRENGTH
Our collections are highly functional and performing, yet refined and contemporary.
We combine a strong understanding of market trends with the ability to anticipate consumer needs. Ongoing research in textile innovation enables us to develop and select cutting-edge materials for technical, urban-tech and workwear collections. We work closely with textile manufacturers and engineering departments, contributing to the research and design of fibers, fabrics and finishes for both fashion and performance applications.
Alongside innovation, we value textile heritage. Whenever possible, we reinterpret traditional fabrics by enhancing natural materials with advanced technologies, creating garments that are both modern and enduring.
In workwear, this approach results in functional, safe and durable garments. Our collections combine technical reliability with a contemporary aesthetic, transforming workwear into everyday apparel that strengthens brand identity. All materials are developed to meet specific operational requirements and fully comply with international safety standards.
RESEARCH IS OUR STRENGTH
Our collections are highly functional and performing, yet refined and contemporary.
We combine a strong understanding of market trends with the ability to anticipate consumer needs. Ongoing research in textile innovation enables us to develop and select cutting-edge materials for technical, urban-tech and workwear collections. We work closely with textile manufacturers and engineering departments, contributing to the research and design of fibers, fabrics and finishes for both fashion and performance applications.
Alongside innovation, we value textile heritage. Whenever possible, we reinterpret traditional fabrics by enhancing natural materials with advanced technologies, creating garments that are both modern and enduring.
In workwear, this approach results in functional, safe and durable garments. Our collections combine technical reliability with a contemporary aesthetic, transforming workwear into everyday apparel that strengthens brand identity. All materials are developed to meet specific operational requirements and fully comply with international safety standards.
TECHNICAL ACTIVE PROJECTS
TECHNICAL ACTIVE PROJECTS
MOUNTAIN GEAR
MOUNTAIN GEAR
SPORTSWEAR COLLECTION
SPORTSWEAR COLLECTION
WORKWEAR COLLECTION
WORKWEAR COLLECTION
MOTORSPORT CUSTOM PROJECTS
MOTORSPORT CUSTOM PROJECTS
NAUTICAL CUSTOM PROJECTS
NAUTICAL CUSTOM PROJECTS
Teaching to inspire
sharing my experience with the enthusiastic minds of the future
